Samsung Target Audience

The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.
Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates:
PRODUCT IS SAMSUNG
INTRO
1 – one traditional media option (print, TV, radio, billboard, etc.) and 3 SLIDES
2 – one new (social media) media option for your brand and brand strategy.
The presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.
Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.
In a separate paper, Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content.
A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.
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