I’m working on a marketing report and need a sample draft to help me learn.
Problem 1
Review the five stages in the product life cycle (PLC). Select products that fit into each of the introduction, growth, maturity, and decline stages, and support your reasoning using the summary of key characteristics in Table 8.2 (p. 280). What objectives and strategies should the company use as next steps for each product? Support your opinion. (7 points)
Problem 2
Review the strategies available to companies when determining how to best distribute their products: intensive, exclusive, and selective distribution (see p. 343). Select five products (in more than one category) that you or someone you know has recently purchased. Describe the product, the manufacturer, where you purchased it, and which distribution strategy was used. (3 points)
Book : An Introduction, 7th Canadian Edition, Pearson Education Inc. (Authors: Gary Armstrong, Philip Kotler, Valerie Trifts, and Eric Dolansky)
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