I’m working on a business discussion question and need an explanation and answer to help me learn.
Read Case Study: Ryanair Entry into Ukraine: To Fly or to Comply and answer the questions listed.
1. Should Ryanair’s CEO, Michael O’Leary, agree to Boryspil International Airport’s (KBP) terms, as is,
in order to explore a first-mover advantage? Explain.
2. Consider the negotiation between Ryanair and KBP. Is there any situation where one of the parties
should agree to a deal that would leave them worse off than its best alternative to a negotiated
agreement? If so, explain this situation. If not, do not answer this prompt.
3. If the negotiations between Ryanair and KBP completely break down and cannot be salvaged, what
should Ryanair’s “Plan B” be, otherwise known as the best alternative to a negotiated agreement?
Explain.
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