Rhetorical Genre Analy sis Memo assignment help

please respond to your groupmates’ drafts. When responding, address the following prompts:
1. What does the draft say to you? In other words, in what ways does the draft address the assignment? Where does the draft not meet the assignment?
2. Address the two questions the author posts.

respond1.
PROFESSIONAL MEMO
TO: Dr. Scott Kowalewski
FROM: James Baer
RE: Rhetorical-Genre Anaylsis Memo
DATE: September 25, 2016
Dear Dr. Scott Kowalewski,
As an individual who is looking to go into the business profession, I have found three artifacts that I believe are one of the most important aspects of business: advertising. Advertising is important to a business because it allows businesses to promote themselves, attract customers, and raise awareness about their business. For the purpose of this assignment I have found three pamphlets/brochures that I feel capture the advertising perspective of a business professional in the world of resorts/attractions: Disneyâ€s Animal Kingdom Lodge, Great Wolf Lodge, and Cedar Point. Below I will analyze and compare and contrast these artifacts in terms of their writing styles and audience needs.
Artifact Analysis:
Disneyâ€s Animal Kingdom Lodge uses persuasive writing and uses strict facts about their resort to draw the audience in. For example, at the top of the brochure the word that spoke to me was “secluded”. I believe this word was strategically placed in the brochure to let the audience know that this resort is in a quiet area that many guests will enjoy. The brochure features room accommodations, attractions, and dining. Again, this brochure really focuses on the persuasive strategy to target the audience. The words that stuck out to me in this brochure were private, bountiful, delicious, beautifully, incredible, and vibrant. This brochure seemed to highlight the most commercially drawn attractions and amenities at the resort in order to draw the audience in. This brochure also featured many pictures, various maps, and layout plans of the hotel rooms and this brochure seemed to relate to an adult audience, for example, parents who are looking to go to the resort with their families.
The Great Wolf Lodge brochure uses a clever phrase on the cover to attract customers of all ages, “Slide, Splash, Play, Laugh, Relax. Sometimes all at once.” This phrase suggests that while fun, this resort can be relaxing as well which may appeal to many audiences of different ages. Right away I thought this form of writing was very persuasive and clever by the business. The brochure then goes to four different sections: Play, Laugh, Splash, and Relax. This goes into detail about the different things that the resort has to offer. This brochure was exciting and really used persuasive writing to draw the audience in. I liked how this brochure seemed to attract the younger kids but adults as well, which was a great marketing strategy. This brochureâ€s target audience seemed to be families, but both the kids and the parents.
The Cedar Point brochure is very geared towards families, as the front cover is a picture of a family and it also has a phrase “Families rule”. This right away gives the audience the impression that this place is a great place to go to have family fun, which is an excellent persuasive strategy without being too obvious about it. This brochure also
focused a lot on fun activities and extra bonuses that the park has to offer. The persuasive phrases that stuck out to me in this brochure were “Thatâ€s not all”, “And weâ€re still not done.” This brochure also used an award “Best Ride in 2007” to attract a thrill-seeking audience. This brochure was inviting and interesting while still presenting facts and a lot of useful resources like calendars, dates, and phone numbers.
Comparison:
In comparison, all of these brochures speak to the customer directly and try to speak to the audience and their needs. Each business was trying to speak to the family audiences. In regards to the rhetorical aspect, each business that I mentioned above is trying to communicate a message to an audience in a persuasive way. Each of these businesses used the persuasive strategy in their brochures in order to persuade the customer to pick their attraction/lodge. For example, the Cedar Point brochure states that staying overnight at the Cedar Point Resorts include one hour early admission to the Cedar Point amusement park before the public (note: this is also in bolded letters and in a different color to attract the audience). This a persuasive strategy used by the business to get the audience to spend money at their resorts so that they will get one extra hour at the nearby amusement park.
Contrast:
In contrast, the Great Wolf Lodge brochure and the Cedar Point brochure seemed to be a more relaxed style of writing, geared towards younger kids and suggesting the more fun aspects of the business. The Disneyâ€s Animal Kingdom Lodge seemed to be more formal, while still inviting, it seemed to have a strict purpose to draw the audience (more specifically an older audience) in to the resort. Another contrast about the brochures is that the Cedar Point brochure and the Great Wolf Lodge Resort seemed to add in more persuasive styles of writing than the Disneyâ€s Animal Kingdom. For example, the Great Wolf Lodge Resort talks about the added bonus of now having ice cream while getting massages and pedicures. Also, the Cedar Point resort talks about the added bonus of Halloweekendâ€s and if you stay at the Cedar Point Resorts then you will get an extra hour in the park than the public. What I found interesting was that neither The Disneyâ€s Animal Kingdom nor the Great Wolf Lodge brochures had specific pricing available to the customers. This seemed to be something done on purpose so that maybe the high costs would not turn customers away and to raise the interest of the audience. In contrast, the Cedar Point brochure did have pricing available to the audience. The Disneyâ€s Animal Kingdom Resort did not feature any addresses or phone numbers, while the Great Wolf Lodge and Cedar Point brochures did. I found that both the Great Wolf Lodge and Cedar Point brochures were geared towards the parents and the children (because they focused so much on the attractions), versus the Disneyâ€s Animal Kingdom whose audience seemed to be just adults looking to go with their children.
Overall, each of these three artifacts shows how important it is to have a specific rhetoric writing style in the business profession. Without any structure or persuasive writing, businesses would not be able to grow or expand their companies. This assignment really made helped me to understand the importance of rhetorical and genre aspects in the business profession. Writing style is important to target an audience and make that audience feel welcome, understood, and informed – which I believe that each of these brochures did.
Sincerely,
James Baer
Sources:
Disneyâ€s Animal Kingdom Lodge Brochure Link: http://www.mouseearvacations.com/uploadedfiles/AKLodge.pdf
Great Wolf Lodge Brochure Link: http://216.243.141.9/images/projects_docs/SAPP/2014/Great%20Wolf%20Brochure.pdf
Cedar Point Brochure Link: (There are 4 different links here that show a copy of the brochure) http://www.rollercoasterfreak.com/CP_Brochures/2008_Brochure.html
My 2 questions are: 
Is there anywhere in the memo analysis that needs to be cleared up for a better understanding?
What do you see as the main point in this rough draft?

respond2
To: RPW 300 Class
From: Meagan Berthiaume, SVSU student
Date: 9/27/16
Subject: Websites
As readers we view website almost every day, websites are a pivotal part to any business.  As readers we know what happens to our minds when we view a website and the website is poorly constructed. The optimization of websites allows businesses to set themselves apart from the rest of the competitors. 
  Through my analysis of many different types of websites for example this website created by Unilever one of the largest corporations in the US, as the reader can see this is constructed to not only draw the audience in but continue to maintain the audienceâ€s attention with interactive buttons.
  Now for example websites for document storage and ease of access they generally have less fancy pictures and many more words, which inherently make the material more difficult to find.  For example there are many different types of context used in the creation of websites some are for internal purposes and some are for external but overall websites incorporate many different types of information all constructed into one place for ease of access.  For example on the internal example there are many mission statements of the website, that is one way the writer allows the reader to gain more value from the website organization for example from Dowâ€s website the quote ” To passionately create innovation for our stakeholders at the intersection of chemistry, biology, and physics”.  This is an example of how Dow holds make the mission not only of the company but of the website intersect. 
  Another point to make about the creation of websites is that the amount of money and time spent on this is very evident.  Many of the larger businesses have very well put together websites that are easy to access and find a plethora of information.  Some of the small business websites for example the old city hall website (a restaurant in Bay City) it appears you have the ability to view the menu but it does not load properly.  This is probably due to a lack of website maintenance.
  Websites are cheap advertising, allowing the reader to make choices based on what information they find from the website.  This is one way that writers manage different compositions of the website.  When the website is used for more professional purposes it is generally better put together for example in the photo at the beginning of this memo a picture of Unilever and their support of a charity global goals is the focal point of the page.  This is easy advertising for Unilever.  Many different large corporations incorporate this into their home page, for example Dow Corning is a big proponent of United Way, and there is a United Way logo on their websites homepage. 
  In my profession Websites are incredibly important and they shape the way I will compete in the business market.  Through the access of the internet more and more people have access to information that is readily available and as a marketer my job will be to manage the information that is seen and how it is read by the audience.  Websites will make the evolution of marketing easier because the reader does not have to go through as many venues to find information. 

Does the structure of my memo make sense? It seems a bit choppy what do you suggest?
Where does the point of the importance of websites seem to taper off? Should I add in more examples?

 
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