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Although this can be difficult for the company recognizing the light of their unprecedented growth; the researcher believes that one approach the company should consider while restructuring is one that will drive synergy between its various organizational departments and at the same time establishing reasonable safeguards to them.
This is one of area that is highly promising because in a few years to come, nearly everyone will own a smartphone and they will be carrying transaction through this platform, therefore the company should be ahead of the game.
The proper integration of e-commerce distribution process could also result in new operation dynamic where consumers be opposed to the retailers and manufacturers and would influence the development of new services and products more directly by utilizing web-based feedback platforms such as social networks, customer will give information to the retailer, who will convey the same feedback to producers in the distribution chain.
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