This goal for this part of the project is to analyze a public firm from a financial perspective and give some insights on the financial health of the firm. Choose any public company (i.e. trades on a stock market) and look up their financial statement ratios. Look up their competitors. Give me a very brief overview of what the firm does. Then consider the scenario below to give context to your analysis.
Pretend you are the financial manager… based on the ratios you chose, what is your assessment of the overall firm? Recommend your strengths, weaknesses, where to improve and how to?
In this case, I expect to see rational, and coherent, arguments as to why the company is “good” or “bad”; meaning you should be explaining the importance of the ratios and what they mean. Utilize financial statement ratios for the firm, the competitors, and any other relevant information you see fit. (4 ratios; 4 competing firms).
Tips: Google Finance to find company and competitors. Morningstar to find ratios.
MAXIMUM length: 2 page writing, doubule-spaced, 1 page of charts/graphs
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