Read the Case Study 12-2, Business Intelligence at CKE Restaurants. Then, answer the following questions:
- How does the Business Intelligence System (BIS) at CKE add value to the business?
- What are some tips for developing and using the BIS described in this case?
- Was the introduction of the Monster Thick burger a good idea or an example of information leading to a wrong decision?
You must submit your answers, using the Assignment Template attached below. Before submitting, make sure to thoroughly read your assignment to ensure you understand all the details required to successfully submit the assignment.
Your answers are expected to be in meaningful paragraphs composed of well-formatted sentences with appropriate flow. Bulleted or numbered lists will not be accepted. Be sure to restate the question in your answers to make sure you cover all of the material requested.
Make sure you complete the student feedback section as well.
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