Please read the attached case study thoroughly and answer the questions at the end of the case study. Your combined answers should be at least 600 words long. It is important not summarize the case. I’ve also attached some reference material from the professor. Please do not cite outside sources but do not plagiarize either.
1. What do you see as the pros and cons for nonprofits of
engaging in large-scale earned-income ventures?
2. What do you see as the missions of CompuMentor and
DiscounTech, respectively? Are the two compatible? Why
or why not?
3. Evaluate DiscounTech’s service concept and business
model. What role does effective marketing planning and
execution play in ensuring continued success? What
could go wrong with plans to expand sales volume and
profits?
4. How effective is DiscounTech’s current communications
strategy? Where does it seem to be getting the most and
least bang for its buck?
5. What actions should Rebecca Masisak take, and why?
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