You will analyze 5 crowdfunding pitches from the provided online sites at the bottom and make a case for investment in one
COMPONENTS TO LOOK OUT FOR:
1. Language: Rhetoric, nostalgia, drawing on personal strengths or abstract, what words
stand out (amazing, extremely useful), what emotions are conveyed (excitement,
social/community support, technical words and descriptions, gratitude, readability
2. Storytelling: The flow of conversation, an arc, main theme, how it began,
3. Media combination: Videos, graphs, text, signaling quality, prototype available, finished
product available, animations, cartoons, illustrations, and special effects. number of
videos, images)
*How does language and words differ in text and video?
1. Public Reach Strategy/Legitimacy: Other platforms, campaigns, social media
usage(social promotion-“please tweet us”, patents, money
2. Value Proposition: Solving a problem or for entertainment
3. Transparency: Benefits, expenses, product features, progress level shown or talked about,
4. Industry/Field: electronics, software, tech, biology, ecology, engineering, medicine,
education
5. Stage of Product Development: Early, late, middle
6. Pitchers: Students, former employees, entrepreneurs, affiliation to universities or
companies
7. Gender of the pitchers
8. Region of the product availability: US Pacific, US South, US Northeast, US
West/MIDWEST, NON-US, Unknown
9. Funding target: <$5000, $5000-$10,000, $10,000-$20,000, $20,000-$30,000,> $30,000
USEFUL LINKS:
https://socialmediaweek.org/blog/2012/01/component…
https://www.huffpost.com/entry/amazing-crowdfundin…
com/creating-your-campaign-essential-guide/”>https://learn.indiegogo.com/creating-your-campaign…
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