I’m studying for my Business class and don’t understand how to answer this. Can you help me study?
Scenario
You are the brand manager for a large brand, Truly Foods. Your company has just acquired a smaller food brand called Smart Foods. Your boss told you that a new strategy needs to be created for the Smart Foods brand line, since there’s already a brand awareness presence and a loyal consumer base. Truly Foods wants to continue to keep the Smart Foods brand strategy separate.
Instructions
Write a memo to your boss that does the following:
- Describe the new branding strategy for the Smart Foods. (Provide a comprehensive description of the new branding strategy for the Smart Foods.)
- Justify the importance of using the umbrella branding strategy. (Comprehensive justification of the importance of using the umbrella branding strategy.)
- Give 2 advantages and 2 disadvantages of using the umbrella strategy. (Comprehensive description of 2 advantages and 2 disadvantages of using the umbrella strategy.)
- Discuss the importance of maintaining consistent branding strategies for Smart Foods. (Comprehensive description of the importance of maintaining consistent branding strategies for Smart Foods.)
- Discuss how this new branding strategy meets the marketing goals for Truly Foods. (Comprehensive discussion of how this new branding strategy meets the marketing goals for Truly Foods.)
0 comments