Competency
Analyze an organization’s value proposition
Scenario
The marketing team at Chase Sports Apparel has been working on the value proposition for the company. You are the marketing manager and you want to explain to the new team the importance of listening to the voice of the consumers when writing the value proposition. You want to explain that a value proposition is not a bunch of fluff words thrown together, but rather it must be read and understood in minutes.
Instructions
As the marketing manager, write a memo to the new marketing team on the importance of having a unique value proposition. Discuss how the products that Chase Sports Apparel offers solve the consumer’s problem. And include in your memo a sample value proposition you create to answer the following questions:
- What does Chase Sports Apparel do better than anyone else?
- What product or service are you selling?
- Who is your target market?
- How will your product or service enhance the customers’ lives?
- Why should they buy from you and not your competitors?
- Explain why the value proposition you have proposed is important for the company.
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