Quick discussion on Marketing

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noted in the Overview for this week, this activity is designed to help you practice discernment! That is a term used with Jesuit values and one of the specific objectives Regis tries to build into their programs. What it means for us is that you will practice discerning or identifying whether what companies say about the problems they address actually relates to a problem or if they are disguising a product description.

Select an industry or business sector in which you work or have strong knowledge of. Using websites or other media, conduct research about a few companies in the industry. Specifically look for statements that describe how the companies address problems in the industry or in society.

Then create your reply to this assignment by including the following information:

  • Briefly describe industry or business sector you are using as a framework.
  • Provide an example of a problem statement where an organization states they are solving a problem, but they are actually describing a solution or product.
  • Provide an example where an organization is addressing a problem without referencing a product or solution in the problem statement.
  • Provide your observation about the validity of both problem statements.

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