Using at least three different printed advertisements, show in a three to four-page essay how archetypes of the male and/or female are used to further a claim (claim/thesis)by enticing you to buy the advertised productbecause youassociate yourself with the archetypewhile (in reality) the archetype has nothing to do with the claim.
To complete this essay:
1. Identify the archetypes.
2. Give a history of the archetype that is being used.
3. Show why the archetype is depicted in the advertisement (include the advertisement in your essay)
4. State why the chosen archetype is being used to sell the product?
5. State what product is being sold?
6. State the claim of the advertisement.
7. Identify the initial ground (proof).
8. State the warrant of the advertisement.
9. Later, upon analysis, show why the ground or proof is independent of the archetype.
10. Show why the ground (proof) has nothing to do with the claim.
Please confirm with me what advertisements you will be using. Your essay does not have to include the works cited.
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