sustainable marketing course
The purpose of the reflective journal entries is to discover your passion around a social or environmental issue. The
Reflective Journal will answer questions around “Where do I fit in this world?”; “What strengths do I have to make a
difference? “and “How can I apply business concepts to reduce any social or environmental injustices that matter the
most to me?”
Format:
- Please submit one copy to the dropbox by the due date and bring one printed copy to the class on the due date.
- You will be put into teams to discuss the questions during class. You will NOT be sharing your written
reflections but your printed copy allows you to view what you have written to contribute to the discussion. - Please use 1” margins, 1.5 spacing and size 11 font.
- Minimum word count is 1000 words and maximum word count is 3000 words for each journal entry.
- You must be present in class for your group’s reflection meeting to get marks for your written reflection
submission.
- What social or environmental problem is of most concern to you? Why? Have you personally experienced this problem or
known others who have? Discuss the importance of the problem you selected especially as it relates to what matters most to you in reflection and Provide examples or tell stories that illustrate how the importance of the problem you have identified
affects your life.
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