Assignment 3: Qualitative Research
Write a paper discussing the qualitative data collection and analysis you would recommend using to determine the price, placement, and promotion of a new health and energy beverage a company plans to add to its product line. In your paper do the following:
- Identify and describe at least three appropriate qualitative research tools.
- Explain the advantages and disadvantages of each of the qualitative research tools you selected.
- Discuss what you believe to be the top three ethical issues in qualitative research. Justify your choices.
- Choose the qualitative method(s) that you feel would be most appropriate for this project and explain the reasons for your selection of that method.
- Identify the steps and guidelines that should be used for effective implementation of the method(s) you selected.
Write a 3 to 4 page paper in Word format. Apply APA standards for writing style to your work. Utilize at least three scholarly resources in your response. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc.
By Wednesday, June 18, 2014, deliver your assignment to the M1: Assignment 3 Dropbox.
| Assignment 3 Grading Criteria |
Maximum Points
|
| Identified and described at least three qualitative research tools. |
15
|
| Explained advantages and disadvantages of each of the selected qualitative research tools. |
20
|
| Described top 3 ethical issues and provided justification. |
15
|
| Chosen qualitative method is explained and justified. |
20
|
| Identified steps and guidelines for effective implementation. |
20
|
| Writing Craftsmanship, APA and Ethical Scholarship. |
10
|
| Total: |
100
|
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