Public Relations Plan, writing homework help

Option #2: Public Relations Plan

For Option #2, you will provide a public relations plan that communicates the business’s benefits written with the needs of stakeholders in mind. The plan must be logical and convincing plan, with a strategy to communicate the company’s benefits in such a way that it will persuade potential clients about the worth of your business’s product or service or to do business with your company.

The success of a small business is based on its ability to communicate and meet the needs of its target market. One of the most important ways to do this is with a public relations plan. Public relations plans are utilized to introduce a business or help boost its reputation within the industry and surrounding community. Current research has shown that a company’s reputation has a direct link to customer loyalty and retention. For this reason, small businesses should produce a public relations plan.

The objective of the public relations plan assignment is to gain experience applying a public relations strategy to help gain or create competitive advantage. This assignment will help you apply and integrate all of the course objectives for MKG425. The public relations plan assignment will be completed in sections with the final plan due in Module 8.

YOU HAVE DONE THESE MILESTONES IN PREVIOUS WEEKS ON PREVIOUS ASSIGNMENTS!

—Preliminary Deliverables (Portfolio Milestones) for Option #2

The following pieces of the plan will be due throughout the course for those of you who chose to complete Portfolio Project Option #2.

Module 2 Milestone: Identifying the organization and plan for Portfolio Project

• Begin researching a small business of interest for the Portfolio Project
• Evaluate the business and its needs
• Examine the difference between a Promotional Plan and a Public Relations Plan
• Identify which plan is most crucial for the success of the small business
• Identification of the business, including the name of the business, the industry, and a brief description of its Public Relations needs.
• Identification of the promotional activity or public relations used in the plan.

Module 4 Milestone: Branding the organization

• Communicating the importance and objectives of the organization
• Develop a statement for the Portfolio Project based on the image of the organization (brand)

Module 6 Milestone– Identify Target Market and Needs

• Identify the specific individuals in need of your business’s product or service.
• Discuss decision criteria and the people involved in the decision-making process.
• Match the business’s objectives with the customer’s or stakeholder’s needs and wants.
• Determine the financial implications of the plan.

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this is the information and directions for the actual Final portfolio project. ” Public Relations Plan, Option #2″ THIS CANNOT BE SUBMITTED LATER THAN 10 PM ON THE DUE DATE OR I GET A ZERO!!!!

PROMOTIONAL PLAN INSTRUCTIONS****Your plan must meet the following requirements and include these elements:

• Public Relations statement – Succinctly state your plan’s overall objectives (purpose and need).
• Target market – Identify your target market and develop the optimal marketing mix to reach your potential customers or stakeholders.
• Statement of goals and objectives – Explain the advantage your business will have with the integration of the Public Relations plan. Goals should be specific and measurable.
• Public Relations strategy – Identify the specific activities the business will use to reach customers and stakeholders (Remember key media such as print publications, radio talk shows, television talk shows, blogs, social media, television, and radio news).
• Implementation – Explain the stages of implementation as well as key factors that are necessary to use with the various media.
• Timeline – Provide the timelines during which the specific public relations activities will occur.
• Budget – Provide a budget and 12-month income statement (revenues and costs) on the proposed Public Relations plan. Show how your plan is feasible based on financial projections.
• Evaluate – Provide details how this plan is evaluated from success to failure. In other words, provide scenarios or key drivers to help determine the plan’s success.

Your paper must meet the following requirements:

• Be 8 -12 pages in length, not including the cover page and reference page. MUST BE IN APA FORMAT!
• Support your answers with readings from at least FIVE scholarly journal articles (at least one of which is peer-reviewed).
• Format your paper according to the ALL APA Requirements. Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion. MUST HAVE PROPER SECTION HEADERS, RUNNING HEAD, ETC.
• Your paper must be clearly and well written using excellent grammar and style techniques. Be concise. Be logical. You are being graded in part on the quality of your writing.

Refer to the Portfolio Project grading rubric available in the Module 8 Folder for information on grading details.(ATTACHED HERE)