I’m working on a business project and need a sample draft to help me understand better.
Overview:
Now that we are beginning the final stage of the social media marketing plan (SMMP),
Cherie would like you to create a brief contingency strategy. This should be based on
three macro-environmental factors that may potentially impact the iShirt campaign.
Instructions:
In preparation for your presentation to senior management, you need to complete the
SWOT analysis and determine external forces that could impact the iShirt campaign.
Key elements of this Phase include:
• Complete the SWOT analysis – Create the Weaknesses and Threats portion of
the SWOT in the chart template. Refer to Figure 4-1 in the textbook for
examples.
• Choose three macro-environmental forces that could impact the SMMP – Please
explain how these three external forces could affect the iShirt campaign, and how
Apple could prepare to adapt.
***** This Phase 6 submission will become part of your final project *****
Here are the requirements for the Phase 6 part of your final plan:
• Using the Phase Six Worksheet provided in the assignment, create a one-two
page paper describing the Phase 6 part of your final plan (plus separate
Reference page and SWOT analysis).
• Include at least 2 separate credible resources to back up the details of your plan.
• This is a business course so spelling, grammar & professional business writing
format count.
• Refer to the final Social Media Marketing Plan for assignment details and grading
rubric.
This is the worksheet things…
List Apple’s Weaknesses
List Apple’s Threats
Macro-Environmental Forces:
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