PSYC 3007 Walden University Week 4 Framing and Language Elements Essay

it’s not what you said; it’s how you said it.” Have you ever used those words? What do they bring to mind? It could be a tone of voice that is sarcastic and causes you to think the speaker is not sincere, which may make you feel upset.

Experts who study persuasion know that those kinds of assessments also affect how we pay attention to the messages in our social worlds. Words do matter, as does how they are spoken and the overarching way they are presented, or framed. Many elements have a role in how you decide the persuasive power of information. Those elements influence the cognitive and emotional connections you make that impact how persuaded you are or how persuasive you can be.

For this Discussion, you will again examine the components of product advertising and marketing by choosing a G- or PG-rated commercial, video advertisement, or infomercial that you view on television or the Internet. You will analyze your commercial/ad/infomercial for elements that impact your cognitive and emotional connection to it.

To prepare:

• Review the Week 4 Learning Resources, paying particular attention in Chapter 11 to the information from the section on Framing (read to the end of the Chapter).
• Select your focus: commercial, ad, or infomercial. Note the URL, if available.
• View the commercial/ad/infomercial as many times as needed to sufficiently analyze your cognitive and emotional involvement with it. 
• Consider how the framing of the commercial/ad/infomercial informs your emotional/cognitive involvement with the material.
• Think about the elements of language used in your ad such as speed, power, and intensity.  Which element stood out for you and why?
• Evaluate the commercial/ad/ infomercial according to the principles and practices of advertising ethics.

By Day 3

Post responses to the following:

• Describe the commercial/ad/infomercial. Provide a link, if available.
• Summarize your analysis of your cognitive and emotional connection to the commercial/ad/infomercial. In your summary, be sure to explain how the framing and elements of language informed your involvement, including which language element was most salient for you and why. 
• Explain your conclusions about the ethics of the strategies used in the commercial/ad/infomercial.