Response to professors question:
Hi Holly and thanks for getting us rolling in the last DB of the term! As I was reading your message a few thoughts came into my mind… one was ‘why should I care’? I think this fits with your idea of using the plain folk technique. I would need more in the message to get me emotionally hooked – guilt appeal perhaps- and those details of how I’m impacted eg: might there be a financial burden to taxpayers in your area because so many folks use the emergency room as a MD office (Perloff 2021)? What research supports your idea of the whole community being impacted?
And… check below please for ethics that might fit better than Perloff’s general comments. Let’s keep the conversation going…Dr. C
https://instituteforadvertisingethics.org/principl…
you can use all the reading and the apa code of ethics link i gave you and also the link above that she sent in the message. i had to select a time limit so i could only invite you and not open to bidders but I need it as soon as possible.
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