Promotional Plan, marketing homework help

* Promotional strategy – Identify the specific promotional activities the business will use to reach customers (advertising, sales promotion, personal selling, and direct marketing).
Implementation – Explain the stages and key success factors that are necessary for a successful plan.
* Timeline – Provide the timelines for the specific promotional activities to occur.
* Budget – Provide a budget and 12-month income statement (revenues and costs) on the proposed promotional plan. Show how your plan is feasible based on financial projections.
* Evaluate – Provide details how this plan is evaluated from success to failure. In other words, provide scenarios or key drivers to help determine the plan’s success.
Note: I already have 75% of the paper written, but I’m stuck on the above-mentioned points. I am writing about a Pet Food Delivery Subscription Service called ‘Pet Wants’. It’s a real company based in Ohio and has several franchises in other states.