Write an analysis of all the aspects of promoting a selected product or service, including promoting to the customer and other promotional audiences. There is no page limit for this assessment.
The promotional aspect of marketing seeks to develop a communication plan that effectively tells the target customers what they need to know about the product or service.
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By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business.
Explain how an integrated communication aspect of a company’s integrated marketing program contributes to a company’s economic success.
Competency 4: Apply effective marketing planning and implementation.
Analyze a company’s communications strategy.Assess potential improvements to a company’s promotional strategy.
Competency 5: Develop a sales plan.
Analyze promotional components of a sales approach.
Competency 6: Evaluate management implications of marketing and sales plans.
Describe the impact on management from proposed changes in a product’s promotion strategies.
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