Promotion Analysis
Submit your analysis for the final P (promotion) for your chosen company’s product/service. Your analysis should cover all the aspects related to promoting the product, including to the customer, as well as to other promotional audiences:
What is the communication strategy?
What are the communication channels/media?
Who represents the product?
What is the sales approach?
What examples of sales techniques can you provide?
Include in your analysis an evaluation of their promotion strategy:
What works?
How could they improve?
Resources
Promotion Analysis Scoring Guide.
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