In the previous module you chose a
company whose product or service you personally use (Keurig Coffee Marker). For
this module, continue your research on this company and find out as much as you
can about their distribution strategy. In your paper, make sure to cite your
sources of information on your chosen concept and also to cite some of the required
textbook readings from the background materials.
When you have finished your
research, write a two- to three-page
paper addressing the following questions:
Does this company use an indirect or direct
distribution approach? Or both? Do you personally buy the product directly
from the company, or from a retailer? Find out as much as you can about
what kind of intermediaries this company uses.Does this company use an exclusive, intensive, or
selective distribution strategy? Base your answer both on what you find in
various articles or company reports that you find, and your own
experiences in buying their products.What kind of logistical strategies does this company
use for their distribution? For example, do they use third party logistics
such as UPS or do they have their own distribution fleet? Find out as much
as you can.
Answer the assignment questions
directly.
Stay focused on the precise assignment questions, and
don’t go off on tangents or devote a lot of space to summarizing general
background materials.Make sure to use reliable and credible sources as your
references. Articles published in established newspapers or business
journals/magazines are preferred. If you find articles on the
internet, make sure it is from a credible source.Reference your sources of information with both a
bibliography and in-text citations. See the Student Guide to Writing a High-Quality
Academic Paper, including pages 13-14 on
in-text citations. Another resource is the “Writing Style Guide”, which is
found under “My Resources” on the TLC portal.
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