Prepare and evaluate the use of media visuals to improve persuasive and marketing communication.

Scenario

You are a visual communication expert for a company that creates
and maintains websites for large businesses and organizations. They
called a meeting a few days ago to bring various departments together
for a “think tank” session. The goal of this session was to update the
images and visual elements on the website of your newest client: a large
medical facility’s website. Currently, they are using the same website
images across all websites in the following American locations: New York
City, Miami, Phoenix, and Denver.

As the meeting progressed, several people posed several situational
conversations. You took careful notes during the meeting, and as you
review them at home, you decide to create a video to address all the
issues discussed.

In less than seven minutes, your video will outline the importance
of using cultural familiarity, perspective framing, and emotional appeal
in order to visually persuade viewers in all of these different
locations. For clarity, you decide to include specific visual images and
examples that could replace current website images for each situation.
During the video, you plan to include audio explanations to prove your
points to the other “think tank” members.

You review the situational conversation notes:

1. Carol
   asks: “Why can’t we just use the same images that are already being
   used for all the different locations? All the images of the medical
   staff look American enough.”
2. Daniel
   states: “Let’s use images of families in all of the images that scroll
   through the main website page. That will catch everyone’s eye-everyone
   has a family somewhere.”
3. Caleb
   questions: “The pictures we use should all be outdoors and of people
   having fun. Isn’t that what all patients want to see when they visit the
   medical facilities website?”
4. Heather
   states: “Maybe we should think like the potential patients that might
   visit this website. What would those patients want to see regarding this
   facility?”
5. Samuel
   asks: “How can we use images to get people to feel like they will get
   better, or experience a miracle, or receive better treatment here than
   at some other facility?”

Instructions

The presentation must include a visual and an audio recording using
Screencast-O-Matic®,
a free audio recording software compatible with PC and MAC computers.
Follow these instructions to download and use this software to create
your presentation.

1. Access
   the Screencast-O-Matic® homepage by clicking on the box in the upper
   right-hand corner titled, “Sign Up” to create your free account.
2. Create a free account (be sure to write down the email and password created for account access.)
3. Once logged in, click on the “Tutorials” link at the top of the homepage and view Recorder Intros.
4. Create your presentation by clicking on the “Start Recorder” box.
5. Once finished recording click on the “Done” button.
6. Next, choose, “Upload to Screencast-O-Matic®”.
7. Select “Publish”.
8. Choose “Copy Link”.
9. Provide the “Link” by adding it to the deliverable dropbox.