Good attempt on this competency. Your thoughts and content were almost indicative of graduate level analysis. Good job addressing most Learning Objectives. There was still room for improvement on spelling and grammar (I have embedded comments in your presentation). Please make sure to use Grammarly or use the Writing Center for future submissions.
| MEETS EXPECTATIONS | |
| 2 | Response demonstrates an understanding of customer expectations. Response includes the current state facing consumers. Response is aligned with the business case. |
| Additional Comments:
What about the CSR and sustainability policies of the company? |
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Learning Objective 1.2: Identify market trends that may impact a company’s success.:
| EXCEEDS EXPECTATIONS | |
| 3 | Response demonstrates the same level of achievement as “2,” plus the following: Response includes a discussion of future, emerging trends worth watching that may positively impact the company |
| Additional Comments: | |
Learning Objective 2.1: Conduct SWOT analyses of market trends.:
| EXCEEDS EXPECTATIONS | |
| 3 | Response demonstrates the same level of achievement as “2,” plus the following: Response includes an analysis of the risks of not addressing each of the trends. |
| Additional Comments: | |
Learning Objective 2.2: Recommend tactical and/or strategic responses to market opportunities and threats based on a SWOT analysis.:
| NEEDS IMPROVEMENT | |
| 1 | The recommended actions are not clearly specified or logical and/or some of them are not consistent with one another. The response is not supported by academic/professional resources or the resources are not relevant. |
| Additional Comments: I did not see any support by academic references. | |
Learning Objective 3.1: Recommend marketing actions that take into consideration their impact in the areas of ethics, corporate social responsibility, and sustainability.:
| EXCEEDS EXPECTATIONS | |
| 3 | Response demonstrates the same level of achievement as “2,” plus the following: Where the recommendation does not align with any of these policies, suggestions on how to bring the recommendation into alignment are included. |
| Additional Comments: | |
Learning Objective 4.1: Create an executive summary to communicate market analysis and recommendations.:
| MEETS EXPECTATIONS | |
| 2 | The executive summary is well organized and concisely and clearly highlights the key points of the remainder of the presentation. The summary presents a strong argument to support the business case for addressing the trends. |
| Additional Comments: I would have liked to see figures with your summary. | |
Learning Objective 4.2: Create a comprehensive description of market trends as well as the opportunities and threats that may result from the trends.:
| NEEDS IMPROVEMENT | |
| 1 | The description of the market trends is not comprehensive from the standpoint of the Five Forces model. The opportunities and threats have not been clearly identified for the trends. |
| Additional Comments:
I did not see this included from the perspective of all the Five Forces: https://www.isc.hbs.edu/strategy/business-strategy/Pages/the-five-forces.aspx Please use the link below if you need additional insight regarding the Five Forces Model – com/tools/porters-five-forces.html”>https://www.strategicmanagementinsight.com/tools/porters-five-forces.html |
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Learning Objective 4.3: Demonstrate an understanding of the marketplace through the creation and presentation of recommendations.:
| EXCEEDS EXPECTATIONS | |
| 3 | The recommendations are clear and demonstrate an understanding of the marketplace. The recommendations also consider the implications of implementing one or all of them. |
| Additional Comments: | |
Written Communication PS 1.1: Use proper grammar, spelling, and mechanics.:
| MEETS EXPECTATIONS | |
| 2 | Writing reflects competent use of standard edited American English. Errors in grammar, spelling, and/or mechanics do not negatively impact readability. |
| Additional Comments:
Please go back and review grammar and spelling throughout your document. |
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Written Communication PS 1.2: Organize writing to enhance clarity.:
| EXCEEDS EXPECTATIONS | |
| 3 | Writing is consistently well-organized. Introductions, transitions, and conclusions are used effectively to enhance clarity, cohesion, and flow. |
| Additional Comments: | |
Written Communication PS 1.3: Apply APA style to written work.:
| EXCEEDS EXPECTATIONS | |
| 3 | APA conventions for attribution of sources, structure, formatting, etc., are applied correctly and consistently throughout the paper. Sources are consistently cited appropriately and accurately. |
| Additional Comments: | |
Written Communication PS 1.4: Use appropriate vocabulary and tone for the audience and purpose.:
| EXCEEDS EXPECTATIONS | |
| 3 | Vocabulary and tone are consistently tailored to the audience and effectively and directly support communication of key concepts. |
| Additional Comments: | |
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