Overview: In the hypothetical business simulation, let’s assume Apple is interested in breaking into the fashion industry with a new line of iShirts. They plan on leveraging the existing brand equity that they have earned over the past 25+ years. Starting in Unit 2 and ending in Unit 8, you will design and deliver a social media marketing plan. Instructions: Phase One of the social media marketing plan (SMMP) should include these elements:
• Carefully define the demographics of the target market(s) by age, income, education, and lifestyle – Identify and discuss the demographics that should be included in the social media campaign for the iShirt. Be specific and refer to the resources and data provided in this week’s readings.
• Based on these findings, identify the appropriate social media platforms for the iShirt launch campaign. Please refer to Chapter 2 in the textbook.
***** This Phase 1 submission will become part of your final project ***** Here are the requirements for the Phase 1 part of your final plan:
• Using the Phase One Worksheet provided in the assignment, create a two page paper describing the Phase 1 part of your final plan (plus separate Reference page).
• Include at least 2 separate credible resources to back up the details of your plan.
• This is a business course so spelling, grammar & professional business writing format count.
• Refer to the final Social Media Marketing Plan for assignment details and grading rubric.
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