positioning statement Attractiveness Tactics and Awareness Tactics

Please watch the March 16 recording before starting Attractiveness Tactics

and Please watch the March 23 recording before starting Awareness Tactics

at least one slide for each of the following, complemented with insights:

1. REVISED STRATEGY( positioning statement needs to follow the formal template provided in the G-STIC framework presentation)
   • target segment: one of the following, Frequent Fryers, Nefarious Newbies, DoorDash Devotees, UberEats, and Equivalent Eaters (why this segment? challenges with this segment)
   • value props for the segment
   • formal positioning statement
2. ATTRACTIVENESS TACTICS – should be based on/related to your strategy and supported with insights
   • one product/service tactic
   • one price/incentives tactic
3. AWARENESS TACTICS – should have the goal to promote your attractiveness tactics, make target customers aware of your product/service and/or price/incentives changes

• • one “communication campaign” that would integrate different forms and mediums (e.g., targeted ads, experientials, hashtag challenges, influencers, etc…).

For the campaign,

• • find a creative campaign name
  • list your campaign goals
  • detail campaign process
  • include supportive insights