Unit II Assignment
SWOT Analysis
Based on your unit reading, create a SWOT analysis for the company you chose to research. Your analysis should be
between one to two pages and identify the company’s strengths, weaknesses, opportunities, and threats. Use Microsoft
Word and create four sections to your paper using the SWOT categories as your headings. Each category should have
approximately 200-300 words describing the issues that fall under that area. The opportunities and threats should have at
least ten items identified for each. Format your SWOT Analysis using APA Style. Use your own words, and include
citations and references as needed to avoid plagiarism.
Unit IV Assignment
Using the information gathered from your SWOT analysis conducted in Unit II, create an EFAS table for the company you
researched. Use Microsoft word to create your table. It should have five columns. The first column heading should be
entitled External Factors, the second column should be titled Weight, the third column should be titled Rating, the fourth
column should be titled Weighted Score, and the fifth column should be titled Comments. (Refer to pages 126-127 in your
textbook for an example.)
1. In the External Factors column, list at least six opportunities you saw in the company you researched. Underneath
the opportunities, list at least six threats you saw in the company you researched.
2. In the Weight column, assign an importance factor to each of these issues from 0.0-1.0 (1.0 is most important; 0.0
is least important). These ratings are based on the probable impact on a particular company’s current strategic
position. The higher the weight, the more important the factor to the current and future success of the company.
You may not be privy to the exact information for this company, so in some cases you will need to use your best
judgment. (You will justify your weighting in column five.)
3. In the Rating column assign a rating factor from 5.0-1.0 (5.0 is Outstanding; 1.0 is poor). These ratings are based
on the company’s response to that particular factor. It is a judgment call on how the company is currently dealing
with each specific factor. Once again, you may need to make an estimate in this area if you are not privy to all of
the information. (You will justify your weighting in column five.)
4. In the Weighted Score column, multiply the weight from column 2 by the rating in column 3 to get the factor’s
weighted score.MBA 5101, Strategic Management and Business Policy 3
5. In the Comments column explain why a particular factor was selected and how its weight and rating were
estimated.
6. At the bottom of column 4 add the weighted scores for the external factors. Is the company doing better or worse
than others in the same industry? Complete this answer underneath your table.
Format your assignment using APA Style. Use your own words, and include citations and references as needed to avoid
plagiarism.
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