In this Discussion we are going to concentrate on the distribution of a product or service.
Have you ever heard of the term DISINTERMEDIATION?
This means to flatten an organization – removing one or more links in the distribution chain. In recent years, the internet has been a source of disintermediation as products traditionally sold through physical retail outlets can now be distributed directly from the manufacturer directly to the consumer – eliminating the MIDDLE MAN. By eliminating the middle man the price of the product can be reduced.
Identify a product now offered directly over the internet that used to be available only through a separate retailer. (Indicate the website where you found this product.)
(Be careful with this question as internet retailers – e.g., Amazon – and websites sponsored by traditional retailers – e.g., macys.com – do not constitute disintermediation, but only replace or complement traditional physical outlets.)
Explain the advantages and disadvantages associated with internet distribution for this product.
0 comments