I’m working on a marketing discussion question and need an explanation and answer to help me learn.
All work must be original and requires academic resources.
In the early 1990s, Pepsi released a new product called Crystal Pepsi,
which was a clear-color, caffeine-free version of its popular cola soft
drink. While the product had some short-term success, it was soon
discontinued after a couple years. Please read the following article,
which provides an interesting summary of issues with the product from
the perspective of consumers, competition, and even political landscape:
https://www.mashed.com/111261/crystal-pepsi-flop/ (Links to an external site.)
. Based on what you learned about “new products” in Chapter 9, what do
you think Pepsi didn’t do properly, or should have done differently, to
avoid the mistakes it witnessed with Crystal Pepsi?
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