Using the guides and resource suggestions listed in Chapter 12, perform a strategic audit of Tesla Motors, Inc. A good starting point is the company’s investor relations website at: http://ir.teslamotors.com/
The audit should be at least 2400 words and include the following:
I. Current Situation
a. Current Performance
b. Strategic Posture
II. Strategic Managers
a. Board of Directors
b. Top Management
III. External Environment
a. Natural Environment
b. Societal Environment
c. Task Environment
IV. Internal Environment
a. Corporate Structure
b. Corporate Culture
c. Corporate Resources
V. Analysis of Strategic Factors
a. SWOT
b. Review of Current Mission and Objectives
VI. Strategic Alternatives and Recommended Strategy
a. Strategic Alternatives
b. Recommended Strategy
VII. Implementation
VIII. Evaluation and Control
Unoriginal Content:
Your essay may contain no more than 10% quotes from other sources. Paraphrase what you read instead of copying and pasting. You may not re-use work that you have submitted in previous classes. All work in this class must be original.
Essays that contain more than 50% unoriginal content will not earn any credit. Essays that contain between 10% – 49% unoriginal content will receive a substantial point deduction. Paraphrase instead of copying and pasting. Please note there is a difference between unoriginal content and plagiarism. Unoriginal content is correctly quoted and cited. Plagiarized sentences and paragraphs are not correctly quoted or cited. Plagiarism will result in an automatic zero for this assignment.
Grading Rubric
Criterion
Unsatisfactory (Below 80%)
Satisfactory (80% – 89%)
Exceptional (90% – 100%)
Percentage
Points Possible
Points Earned
Current Situation
Did not sufficiently discuss the current situation of the company.
Clearly discussed the current situation, including performance and strategic posture.
Thoroughly discussed the current situation, including performance and strategic posture. Research is well-documented.
100
10
10
Strategic Managers
Did not sufficiently discuss the strategic managers.
Provided a clear discussion of the strategic managers including the board of directors and top management.
Provided a thorough discussion of the strategic managers including the board of directors and top management. Research is well-documented.
100
10
10
External Environment
Did not sufficiently discuss the external environment
Provided a clear discussion of the external environment, including natural, societal and task elements.
Provided a thorough discussion of the external environment, including natural, societal and task elements. Research is thorough and well-documented.
100
10
10
Internal Environment
Did not sufficiently discuss the internal environment.
Provided a clear discussion on the internal environment including corporate structure, culture and resources.
Provided a thorough discussion on the internal environment including corporate structure, culture and resources. Research is thorough and well-documented.
100
10
10
Strategic Factors
Did not sufficiently discuss the strategic factors.
Provided a clear discussion on the strategic factors including SWOT and the mission and objectives
Provided a thorough discussion on the strategic factors including SWOT and the mission and objectives. Research is thorough and well-documented.
100
10
10
Strategic Alternatives and Strategies
Did not sufficiently discuss strategic alternatives and recommended strategies.
Provided a clear discussion on strategic alternatives and recommended strategies.
Provided a thorough discussion on strategic alternatives and recommended strategies. Research is thorough and well-documented.
100
20
20
Implementation, Evaluation and Control
Did not sufficiently discuss implementation, evaluation or control.
Provided a clear discussion on implementation, evaluation or control. Some financial analysis is included.
Provided a thorough discussion on implementation, evaluation or control. A detailed financial analysis is included. Research is thorough and well-documented.
100
10
10
Provided research to support arguments
No evidence of research. Significant instances of missing citations. More than 20% unoriginal content. Use of non-credible sources. Did not use at least two sources from the University library.
Most of the essay is supported by research. Used at least seven credible sources.
All arguments supported by research. All research is correctly documented with in-text citations and a reference page.
100
10
10
Mechanics
Frequent grammatical, punctuation, and spelling errors. Use of first and second person, instead of third person
Minor grammatical, punctuation, and spelling errors.
Technically flawless, mechanically and grammatically correct.
100
10
10
Final Score
100
100
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