Perceptual Mapping Presentation

Review “perceptual mapping” located on the Week 2 ERR page. Provided

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. included in attachment

Select an industry with many competitors. Cars industry

Select two key variables that segment the competition. Price, size (comfort)

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company. company already selected

Create a 10- to 15-slide Microsoft^® PowerPoint^® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.