Pennsylvania State University Resource Application of the Airbnb Company PPT

Create a 5- to 7- slide Microsoft® PowerPoint® presentation, with speaker notes and visuals on each slide, that will sell your identified improvements to the strategic plan, based on your Wk 4 analysis.

Include the following:

• Summarize the threats and challenges you have identified within the current strategic plan.
• Determine how to execute the strategic initiatives in order to address the threats and challenges.
• Explain proposed process improvements.
• Assess whether additional resources are needed.
• Describe how resources should be used in the application of the strategic plan.
• Utilize KPIs to justify the financial investment and to measure the success of the proposed improvements to the strategic plan.
• Justify your recommendations based on anticipated Return on Investment (ROI).

Week#5 PPT Rubric

Introduction of Company with Mission & Value Statement – 13 % of grade

Summarize the threats and challenges you have identified within the current strategic plan. -12% of grade

Explain proposed process improvements. Assess whether additional resources are needed.-15% of grade

Describe how resources should be used in the application of the strategic plan. -18% of grade

Utilize KPIs to justify the financial investment and to measure the success of the proposed improvements to the strategic plan -18% of grade

Justify your recommendations based on anticipated Return on Investment (ROI).– 18% of grade

Read “Case 2: Airbnb in 2018” in your Connect textbook.

In the accommodations market, Airbnb appears to have a significant advantage over its competitors as it relates to regulations affecting the operations of its business.

Develop a business strategy that will allow Airbnb to meet local, state, and international regulatory requirements and motivate individuals to benefit from participating in this space of the accommodations market. Address the following questions:

• How can Airbnb ensure the ethical treatment of consumers?
• Should there be a separate strategy for the international component of their business model?