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pastel and swot analysis of Easy Jet

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  • Perform a SWOT and PESTEL analysis for you chosen company. (10% of word count)
  • From the analysis in task 1, in your opinion, evaluate how the changes in PESTEL factors has influenced the Opportunities and Threats for the business. Critically comment on how the company is using their Strengths to negate Threats and Weaknesses affecting their Opportunities. (20% of word count)
  • Compare and contrast the different styles of leadership. Comment if the leadership style is appropriate for the company of your choice. (20% of word count)
  • Recommend a suitable leadership style that help them grow and overcome the challenges posed by the business environment. Justify your choice using appropriate literature. (10% of word count)
  • Critically comment on their Corporate Social Responsibilities in the processes using evidence from your research. (20% of word count).
  • The final task of the assignment will involve writing a reflection report on your experience in writing this report. In this you will reflect on the knowledge you gained from your research and how it benefitted in applying the theories to the practical framework. (20% of word count)

This assessment addresses

LO1: Understand the dynamic and changing nature of business and the consideration of the future of organisations within the global business environment

LO2: Identify the need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues

LO3: Discuss leadership, management and development of people

LO4: Discuss the development of appropriate policies and strategies within a changing environment to meet stakeholder interests

LO5: Discuss the design and development of organisations.

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