There will be strategic planning assignments in units 1-8. These assignments are designed to have you work through the sections of a strategic marketing plan. Each strategic marketing plan could focus on the current business where you work, an entrepreneurial startup, or another business.
Each unit will cover part of the strategic marketing plan as indicated below.
Unit
Strategic Planning Assignment
Unit 1
Identification of the Strategic Business Unit (SBU) and the Business Model for the Project.
Unit 2
Environmental Analysis and Strategic Implications
Unit 3
Segmentation Analysis and Target Market Recommendations
Unit 4
SWOT Analysis and Identification of Competitive Advantages: Setting marketing goals and objectives
Unit 5
Identification of a Product Mix Strategy
Unit 6
Branding and Positioning Strategy
Unit 7
Ethical Review and Value Strategies
Unit 8
GANTT Chart and Justification for Strategic Implementation & Executive Summary.
Each strategic planning assignment will include research analysis from secondary research using academic and industry trade data. You will make strategic recommendations in each section that will need to be justified through your analysis. Each section will need to be logically linked to the earlier sections and all strategic decisions will be used to build your GANTT Chart and implementation plan in Unit 8.
Click here for Learning Outcomes
Directions
Product Mix Evaluation
In this assignment you will use the Product Mix Evaluation document Download Product Mix Evaluation documentto help identify elements of your marketing mix and then evaluate the strengths and weakness of this mix as perceived by your primary target market and against competition.
Due Date
by 11:59 p.m. CT (Central Time), on Sunday.
Rubric
Strategic Planning Assignments
Strategic Planning Assignments
CriteriaRatingsPts
This criterion is linked to a Learning OutcomeCritical Thinking (Justifying Your Argument)
20 to >15.9 pts
Meets Expectations
All components of the assignment have been explicitly addressed. The content reflects graduate-level execution with clear evidence of critical thinking, synthesis of relevant information from credible sources. The content is logically organized and contains only that information necessary meet the expectations of the assignment and does not contain content that could be considered superfluous or distracting. All arguments, recommendation, and positions are logically presented and properly supported.
15.9 to >11.9 pts
Below Expectations
Most of the components of the assignment have been explicitly addressed. The content mostly reflects a graduate-level effort in the execution. While there is evidence of critical thinking, synthesis of information from credible sources it isn’t consistent throughout the submission. The content is mostly organized in a logical manner; however, it contains some content which could be considered superfluous and mildly distracting. Most of the arguments, recommendations, and positions are logically present and supported.
11.9 to >0 pts
Does Not Meet Expectations
Few of the components of the assignment have been explicitly addressed. The content is not consistent with what would typically associate with a graduate leaner. There is little evidence of critical thinking or synthesis of credible sources to support the completion of the assignment. The content isn’t well organized and difficult to follow. It contains a large amount of content which considered superfluous and distracting. Few of the arguments, recommendations, or positions are logically presented and supported.
20 pts
This criterion is linked to a Learning OutcomeIntegration of Unit Terms and Concepts & Use of Credible Sources
25 to >20.9 pts
Meets Expectations
Clear mastery of the concepts necessary to successfully execute each component of the assignment. Material is strongly linked to credible sources and unit content and terms.
20.9 to >17.9 pts
Below Expectations
It appears that the student was somewhat comfortable with many of the concepts necessary to successfully complete each component of the assignment. Material is weakly linked to credible sources and unit content and terms.
17.9 to >0 pts
Does Not Meet Expectations
It appears that the student has little to not understanding of the concepts necessary to successfully address the components of the assignment. Material is not linked to credible sources and unit content and terms. Opinion only.
25 pts
This criterion is linked to a Learning OutcomeWriting Mechanics and APA Formatting
10 to >7.9 pts
Meets Expectations
Submissions are prepared consistent with the APA Manual and include a title and reference page. Submissions that are required to be presented in a table, PowerPoint, or Excel format and whose content requires appropriate support from credible or scholarly sources, these sources are properly in-text cited and listed in a reference page consistent with the APA Manual. The submission contains very few or no grammatical, punctuation, syntax, and verb-tense agreement errors.
7.9 to >5.9 pts
Below Expectations
Narrative submissions are mostly consistent with the APA Manual and include a title and reference page. Submissions that are required to be presented in a table, PowerPoint, or Excel format and whose content requires appropriate support form credible or scholarly sources, these sources are mostly in-text cited and properly listed in the reference page consistent with the APA Manual. The submission contains some grammatical, punctuation, syntax, and verb-tense agreement errors.
5.9 to >0 pts
Does Not Meet Expectations
Narrative submissions contain a large number of inconsistencies with the APA Manual. Submissions that are required to be presented in a table, PowerPoint, or Excel format and whose content requires appropriate support from credible or scholarly courses, these sources aren’t properly in-text cited and listed in the reference page consistent with the APA Manual. The submission is poorly written and contains a large number of grammatical, punctuation, syntax, and verb-tense agreement errors.
10 pts
This criterion is linked to a Learning OutcomeLength
- 5 to >4.0 pts
Below Expectations
The submission is slightly outside page length requirements as specified within the assignment expectations. As a result, the student may have struggled to fully meet all of the assignment expectations.
4 to >3.0 pts
Meets Expectations
The submission meets the length requirements as specified within the assignment expectations.
3 to >0 pts
Does Not Meet Expectations
The submission is not consistent with the page length requirement as specified within the assignment expectations. As a result, the student was largely unsuccessful in meeting the assignment expectations.
5 pts
Total Points: 60
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