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Park University Unit 5 Email Marketing and Social Marketing Essay

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Introduction

Students will use current news articles and connect to classroom discussion. Articles should come from credible online or print news publications such as (but not limited to): 

Newspapers:

  1. The Wall Street Journal
  2. The New York Times
  3. The LA Times
  4. The Chicago Tribune
  5. The Washington Post
  6. USA Today

Magazines:

  1. BusinessWeek
  2. Forbes
  3. Fortune
  4. Money
  5. U.S. News
  6. World Reports
  7. The Harvard Business Review

Online Sources

  1. CNN
  2. BBC
  3. Reuters
  4. TechCrunch
  5. Social Media Explorer

Directions 

Students should choose a current (published within the last 30 days) article that is relevant to class discussion.  Students can elect to report on different stories for each presentation or they can follow a single story for both current article assignments.  They are encouraged to do additional research on the topic of interest so as to link the news story with what is learned in relevant class discussions.  Students must relate classroom concepts to these real world issues, and present the same in a clear and coherent manner. Students are encouraged to be creative. You will be graded on content, originality, clarity, relevance, and creativity. 

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