Your assignment for this week is to compare and contrast two music-focused companies and their approach to owned media (web, social, and blog).
Utilizing specific examples, provide a thorough analysis of what you think these two companies are doing right with their website, blog, and social media properties.
Also discuss what you feel is not successful, and where there are opportunities for improvement.
Analyze web traffic trends utilizing free tools like SimilarWeb and SEMrush or a tool of your choice; and review and report on social approaches and results using free tools like quintly, Keyhole, or another tool of your choosing.
Include any visuals that might help support your analysis and make sure you provide references and cite all your sources according to APA guidelines.
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