Ottawa University Marketing Management and Product Positioning Discussion

Part 1:

Read a topic from Chapter 12 and chapter 13 and write a summary on them.

Also, provide a graduate-level response to each of the following questions:

1. Discuss the types of coupons you have used and those you have rarely used. What prompted you to use these types of coupons? Do coupons provide real benefits, or are they merely sales and promotion gimmicks?
2. Have you ever recommended a particular product to a friend or bought a product based on a recommendation from a friend. Would you be more likely to buy a product based on word-of-mouth or advertising? Why?

Part 1 needs to be 500 plus words and APA format (refer chapter 12 and chapter 13 from the Marketing Management textbook

Part 2:

Create a press kit that will be sent to customers and the media announcing a new product launch.

Part 2 needs to be 1-2 pages and APA format (refer chapter 12 and chapter 13 from the Marketing Management textbook)