A large organisation (e.g. Financial institution, or Automotive manufacturer, or Social media operator, or Telecommunications and mobile phones supplier, or Educational institution, etc.) has been experiencing declining revenues and profits over the past ten years. Past attempts to transform the organisation have failed, because management focused on policies aimed at reducing operating costs in a stable environment. You have been appointed the Chairperson of the Board with the responsibility for shaping the transformation goals, unifying stakeholders, and building a profitable and sustainable organisation.
PART A: The organisation “VOLKSWAGEN GROUP” whose Board you are about to chair, briefly describe its core product or products, and then identify five key stakeholders who are crucial to the transformation process.
PART B: Outline the three stages of the Kurt Lewin Change Management Model, and write an appropriate “Mission Statement” that would guide the transformation process. for “VOLKSWAGEN GROUP”
PART C: Outline five factors that are essential to the successful transformation an organisation for “VOLKSWAGEN GROUP”
PART D: Based on the data provided in parts (a), (b), and (c), write a detailed plan about how you would transform the organisation from its current state into a profitable and sustainable one. Make sure you evaluate every recommendation in the plan.
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