1.Images of men performing duties that were traditionally considered to be feminine, such as the Walmart example, encourage an attitude shift about what roles are acceptable for todayâ€s men and women. How does this relate to the attitude change strategies discussed in Chapter 11 and our corresponding lecture?
2. Campbellâ€s and the NFL have joined forces in advertising and promotional campaigns by forming the Campbellâ€s Chunky/NFL Tackling Hunger program that provides canned goods to food banks. In your opinion, how well does the NFL fit with Campbellâ€s Chunky Soup in terms of a branding partnership? Do you think this campaign has been successful in getting men to buy and eat Campbellâ€s soup? Why or why not?
Hint: if you arenâ€t familiar with this partnership, google “Campbellâ€s Chunky Soup NFL Commercial,†watch a few of the ads, and read a few of the press releases featuring NFL players and Campbellâ€s.
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