Milestone Two: Environmental and Industry Analysis
As your course project, each of you will be tasked with completing and submitting a business plan. The business plan requirements have been provided for your ongoing reference in the Module One Resources content area.
Chapter 3 gives a good overview of Environmental issues, while the article located in the module reading and resources area will support your analysis.
The Environmental Analysis consists of two major elements, 1) an analysis of the internal factors that effect a small business and 2) external factors that effect a small business. The internal analysis assesses the strengths and weaknesses of your company. It identifies what it is that your company can do well, as well as what it can do better. The external analysis assesses the opportunities and threats present at the time the business plan is written. Use the external analysis to identify trends and changes that are happening outside of a company’s control (at the local, national, and/or international levels) which may influence the future of the business. Such external categories as economic, competitive, legal, political, cultural, and technological can all affect your business and should be included in the external analysis.
Also, you will do an Industry Analysis that will describe the industry within which your business will operate. The major focus of this section is on specific industry trends.
To complete this assignment, review the prompt and grading rubric in the Final Project Guidelines And Rubric document. When you have finished your work, submit the assignment here for grading and instructor feedback.
Milestone Two: Environmental and Industry Analysis
In 2-3 Final Project: Business Plan Milestone Two: Environmental and Industry Analysis, you will submit Milestone Two. The format should be:
An environmental and industry analysis of your company.
The internal section of the environmental analysis assesses the strengths and weaknesses of your company. It identifies what it is that your company
can do well, as well as what it can do better.
The external section of the environmental analysis assesses the opportunities and threats of your company. It identifies trends and changes that are
happening outside of your control, such as at the local, national, and international level that can influence the future of your small business. Such
categories as economic, competitive, legal, political, cultural, and technological can all affect your business and should be included in this milestone.
Also, you will do an industry analysis that will describe the industry within which your business will operate. Focus on specific industry trends.
Your essay should be from 800–1000 words in length.
This milestone is graded separately. Use the Final Project Rubric to structure feedback.
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