Beyond starting and running new businesses, entrepreneurs are change agents who transform innovation into reality. Apple Inc. is known as one of the world’s most innovative companies, and its co-founder Steve Jobs was credited with Apple’s most important breakthrough innovations. Steve Jobs also founded Pixar, one of the most successful film studios of all time. Leveraging 3D computer animation, Pixar has created blockbuster hits such as Toy Story 1, 2, and 3, A Bug’s Life, Monsters Inc., Finding Nemo, and The Incredibles, among others. Steve Jobs was clearly an entrepreneur extraordinaire and created continuous innovation in his quest to create value through new products or services. Students may have read a biography on Steve Jobs or seen the movie about him. Discuss his traits and behaviors that might have contributed to the outstanding record of innovation in these two companies he led.
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