Select one of the trips. Consider the unique activities and experiences included in the trip agenda. If this trip were planned for tourists in general instead of for business leaders, identify and justify the segment of consumers you would focus your marketing efforts upon (besides people with sufficient income). Discuss how you would want to position this trip in consumers’ minds (i.e., how do you want them to think about this trip?) so that they would think it worth the time, money, and effort. Create a tagline/slogan that you think fits the positioning you are proposing which you could use to promote the trip.
3. Select a second peer’s trip, one to a different region of the world. Consider the unique activities and experiences included in that trip agenda. Identify and justify a different segment of consumers you would focus your marketing efforts upon for that trip (besides people with sufficient income). Discuss how you would want to position this trip in consumers’ minds (i.e., how do you want them to think about this trip?) so that they would think it worth the time, money, and effort. Create a tagline/slogan that you think fits the positioning you are proposing which you could use to promote the trip.
Within our itinerary, this is what is entailed on our trip to Pakistan:
Day 0 (Arrival): Visiting Multan will be our first destination. Besides learning the history of the city, it is worthy to take into account to view the mannerisms and behaviors of the people around us in order to understand the people behind the history.
Day 1: Since the prior day’s trek across the city, food is well in order. We will test our palettes with Karahi. With options of being made with goat, chicken, or shrimp, karahi is a combination of spices and vegetables that gives it its signature taste and flavor.
Day 2: Ride the tangah throughout the our journey. A carriage being pulled via horse or mule, this is one of the commons modes of transport in Pakistan.
Day 3: Make candles.
Day 4: Experience the Kalash Festival. To celebrate Spring, we will go to the Kalash Festival amongst the Kalash people.
Day 5: Meet Malala Yousafzai an advocate for humans rights and women & childrens’ education, it’s intellectually invigorating to have an opportunity to hear her testimony,
Day 6: Make pottery.
Day 7: Meet Imran Khan. Both cricket capitan and politician, Imran is a force to be reckoned with in Pakistan and it would be an honor to meet him, indeed.
Day 8 (Departure): Even though it was not requested, we will experience Eid-al-Fitr, the “Festival of Breaking Fast.” This would be our last day to really experience Pakistan’s hospitality and dishes that are made with various ingredients in diverse manners.
TRIP AGENDA TO HONDURAS
Day 0 – You will arrive in Honduras and relax at the resort.
Day 1 – Our group will attend the Royal Walk of the Giant Chimneys in Trinidad. This event commemorates the day of the Immaculate Conception. Huge sculptures made out of newspaper, wire, and paint all are on display at what some call a fair. This will include travel from the resort to the event, travel around local shops after the event and travel back to the resort. Once back at the resort, the evening will be filled with a conference of local business leaders. This would be a good meet and greet time.
Day 2 – Everyone will enjoy a relaxing day at Roatan, Bay Islands, followed by a dinner of baleadas. This dish is made of refried beans, mantequilla (Honduran-style sour cream), cheese, avocado, scrambled eggs, sometimes chorizo or steak, all folded into handmade flour tortillas. There will be a dinner speaker that will be discussing companies in Honduras currently looking to expand the import segment of their companies.
Day 3 – This will be a day for learning a bit of history of Honduras. The Hieroglyphic Stairway of Copan is a staircase full of Mayan hieroglyphics that could be the largest single text in the world.
Day 4 – Our group will board the Honduran Coconut Railway to make our way to Cuero y Salado and an afternoon of making ceramics. Everyone will be able to bring their handmade ceramic back to the resort with them to take home as a souvenir of your time spent in Honduras.
Day 5 – Everyone will be on their own for the first part of the day. Options are: brunch by the pool, shopping local stores, relaxing in your room, etc. Later in the afternoon, the group will be visiting Univision Network’s studio and meeting news co-anchor Satcha Pretto. Her popular morning show in Honduras is Despierata America.
Day 6 – Since football (soccer) is very popular in Honduras, a local team will come and teach the guests how to play. This will be a leisurely day of fun.
Day 7 – Since this is your final day in Honduras, Utila, Bay Islands will be a nice place to relax. Tourists normally love getting close to the island wildlife at the Iguana Research & Breeding Station.
Day 8 – You will depart from Honduras to return home.
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