1-Amazon’s Mission
The purpose of Amazon’s mission statement is to inform customers of the type of service they should expect from the corporation. In many instances, the services provided go “above and beyond” the typical call of duty. Examples of these services include unparalleled shipping standards, access to a limitless variety of goods, and affordable pricing. The mission statement of Amazon is “We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience” (Reynolds, 2021). Affordable pricing is available to consumers without compromising the quality of the goods. There are virtually no variations when receiving a good stored at an Amazon facility stateside or purchasing an item globally. Amazon has harnessed the affordability of global shipping rates which helps keep the cost of operations at a minimum. The competitive price and service is an Amazon competitive advantage.
What seems like an ever-expansive variety of products is actually the key to Amazons increased levels of convenience. To satisfy “the best available selection” aspect of their mission statement, Amazon’s management team diversifies the range of goods and services in their online databases. With no brick-and-mortar locations, Amazon is afforded the opportunity to prioritize their consumer’s online shopping experience. In addition to how the company meets this component, Amazon collaborates with reliable stakeholders to ship all the orders of its customers fast, irrespective of their location (Reynolds, 2021). E-commerce marketplaces have transformed since their inception in the early 90s, and Amazon has shown that it’s the top tier – a resilient and long-lasting organization with persistent growth that defies the odds.
Amazon’s Vision
No matter the organization, a vision statement can provide and insight into where an organization wants to go. This vision shapes and guides the direction of the organization providing focus on desires and aspirations. Amazon’s vision statement idolizes the domination of the e-marketplace on an international level while providing consumers a rewarding shopping experience. Amazon’s vision statement is, “our vision is to be earths most customer centric company; to build a place where people can come to find and discover anything they might want to buy online” (Hull, 2012). This statement re-confirms the wishes of Amazon and the reputation it wants to earn by being a place where all consumers globally can feel content in all shopping experiences.
To fulfill Amazon’s vision statement, leaders create a strategic plan accompanied by a culture that promotes the environment necessary to accomplish these aspirations. Amazon’s business culture showcases a customer centric organization where the customer takes precedence over all else. Amazon promotes the best versions of itself via remarkable sales and discounts to impress consumers through indirect customer loyalty. A key point within Amazon’s vision statement is the term “earth,” which shows their strong desire to move past domestic into a true global presence. This shows the true intent Amazon has and the extent to which the organization wants its impact to be experienced.
Amazon’s Core Values
To be nimble as a big company, you need to make decisions quickly, take risks, and be ready to fail – and you need to know the difference between experimental failure, which is good, and operational failure, which is not; to create – and maintain – an edge you need innovative people, and you need to empower them (Bezos, 2021). Empowerment and innovation can stem from well-established core values. Amazon has core values that are centered around consumer obsession, innovation, development, delivery results, and earning the trust of others. The strengths of these specific core values are easily identifiable as they show the critical commitment to building relationships with consumers. The strength of these values is closely connected to the desire of the team members to be inventive in what they create and illustrate to the customers. Amazon chooses to hire and develop, to the highest standards, the best employees that show the potential to best satisfy the needs of the organization, the consumer, and provide the best performance results.
Amazon illustrates some of the best company values that cultivate a successful organization. Among these values are integrity, boldness, honesty, trust, accountability, commitment to customers, and passion. On the outside, it appears that Amazon has the right recipe in terms of core values and is void of missing elements. However, there is a chink in Amazon’s armor. Amazon has a management structure that promotes competition and high-performance levels where employees within a specific environment compete against one another to become the best. This could be the best innovator, salesman, customer relations representative, or even lineman/ factory worker. This type of competitive environment can promote and unhealthy work situation where the team members are forced to outperform one another. This can greatly reduce camaraderie among team members and increase hostility in a way that could reduce performance levels. In this instance, Amazon is leveraging core values for their own competitive advantage.
Personal Core Values
In a modern society, interpersonal interaction and emotional establishment through etiquette show a customized code of conduct and the norms within people’s life practices (Guangxiong, 2019). Most of my personal core values come from my upbringing and the relationship I have with the military. As I grew up, my environment, to include my family, instilled core values like creativity, courage, and concern for others. The older I got, I began to come into who I was going to be as a person and my core values expanded based off a belief system that I was now creating for myself. Fast forward to today, and I showcase a different set of values that the military instilled inside me. The purpose of the initial training in the Armed Forces, is to break down pre-existing values and beliefs systems, so the military can build you back up as the person they want and need you to be. From this experience, I gained core values like respect, diversity, security, connection, and humanity. Now that I’m out of the military and readjusted to civilian life, my personal core values are a mix of who I was before, and who I became after my relationship with the military. These values guide my behavior, charisma, and decision-making abilities.
References:
Bezos, J. (2021, August 27). How Amazon thinks about competition. Harvard Business Review. Retrieved November 11, 2021, from https://hbr.org/2020/12/how-amazon-thinks-about-competition.
Guangxiong, Z. (2019). The Construction of Modern Etiquette from the Perspective of the Practice of Core Value. Jishou University of Social Sciences, 09(02), 32–38. https://doi.org/10.12677/hjcb.2019.92005
Hull, P. (2012, December 19). Be visionary. think big. Forbes. Retrieved November 11, 2021, from https://www.forbes.com/sites/patrickhull/2012/12/19/be-visionary-think-big/?sh=55b38b193c17.
Reynolds, T. (2021, January 27). Amazon mission statement 2021: Amazon Mission & Vision Analysis. Amazon Mission Statement 2021 | Amazon Mission & Vision Analysis. Retrieved November 11, 2021, from https://mission-statement.com/amazon/.
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2-It is only beneficial to have a mission and vision statement for any firm. It is said that vision and mission are essential components to formulate a strategic plan for a company. The strategic planning success depends on the proper identification and creation of these two statements as they add a large part of the organization’s identity (Taiwo & Lawal, 2016). The vision statement expresses the company’s long-term goals. In the case of Microsoft Corporation, its vision statement says it goes is “to help people and businesses throughout the world realize their full potential” (Microsoft, n.d). We can tell that the company’s purpose is to make good changes for every single person. Microsoft’s goods are freely available to everybody, with no limits on who can use them. It defines itself by aiding clients in the development of their capabilities. Its mission statement states that its focus is “to empower every person and every organization on the planet to achieve more” (Microsoft, n.d). This statement represents the company’s purpose. For Microsoft, its main focus is to help everyone go further than they already have achieved. The mission is important because it reflects the company’s culture and core values.
One of Microsoft’s core values is to be inclusive of everyone. The firm represents this from the inside. For example, the company is well-known for enabling people of all capacities to work there, therefore recognizing their skills and abilities (Isac, Dobrin, Raphalalani, & Sonko, 2021). Not only are there products exclusively designed for people with learning differences, but Microsoft makes it a point to make its work environment accessible for everyone. Another core belief of Microsoft was clearly stated by its CEO when he expressed to every employee that they need to prioritize innovation that is centered on the core value of empowering others to “do more” (Ibarra & Rattan, 2018). This means the firm is committed to pushing for technology advancements and encourages everyone to strive for that as well.
The strengths of its core values are that by not excluding anyone in its purpose, it is bound to receive more support from internal and external groups. Internally, because having employees satisfied and enthusiastic about working for the company creates a positive atmosphere thus a more loyal employee. Furthermore, promoting an innovative environment encourages and motivates employees to have a growth mindset and helps the company move forward technologically. On the other hand, the customers will reap the fruits of this work paying off with loyalty towards the brand. The company should highlight ethics in its core values as many successful companies have fallen into greedy malpractices. Specifically, companies that already have a large amount of market share within the industry, can have too much influence in certain sectors.
Resources
Ibarra, H., & Rattan, A. (2018). Microsoft: instilling a growth mindset. London Business School Review, 29(3), 50-53.
Isac, N., Dobrin, C., Raphalalani, L. P., & Sonko, M. (2021). Does Organizational Culture Influence Job Satisfaction? A Comparative Analysis of Two Multinational Companies. Revista de Management Comparat International, 22(2), 138-157.
Taiwo, A. A., & Lawal, F. A. (2016). Vision and Mission in Organization: Myth or Heuristic Device?. The International Journal of Business & Management, 4(3).
Microsoft. (n.d.). About. Retrieved November 3, 2021, from https://www.microsoft.com/en-us/about
3-The company I have chosen for my business plan is Coca-Cola. The company’s flexible nature has allowed it to redefine its approach in the non-alcoholic market throughout its history. The company is ranked third in the world’s greatest brands, thanks to the high principles specified by the mission and vision statements. Coca-aim Cola’s mission is to refresh people’s minds, bodies, and spirits (Nsomba, 2021, p. 2). Part of the mission is to use brands and activities to stimulate moments of optimism and happiness and add value for making an impact. It maintains its legacy as it goes about its business. The company is committed to positively influencing both communities and individuals (Nsomba, 2021, p. 2). Several elements are missing from the mission statement. They make no mention of who their target market is or what their product is about.
The vision statement of the Coca-Cola Company is to inspire each other to be the greatest they can be by creating a good working environment. The firm’s purpose and agent for transformation and developments are revealed in the vision statement; this is what it means to be a leader (Nsomba, 2021, p. 3). The vision statement indicates that they collaborate with a variety of investors and societies. They provide a variety of incentives to their clients in addition to the benefits and appealing beverage flavor. The company wants to work in a terrific environment where they can get the most out of others and help them achieve better (Nsomba, 2021, p. 3). Though they anticipate a brighter future, the vision statement does not provide many details concerning the plan. The phrase is more concerned with the present than with the future.
Teamwork, leadership, enthusiasm, accountability, diversity, honesty, and excellence are among the company’s fundamental principles. It’s not just about surviving for a global corporation; it’s also about consistency if it wants to stay on top in the industry and worldwide (Pendergrast & Crawford, 2020, p. 11). Within the company, they must have a deep cultural value; this is their most important value. The Coca-Cola Company tries to revitalize and foster positive relationships with its facilities, share ideas, and establish a class (Pendergrast & Crawford, 2020, p. 12). Investors and employees feel like they’re a part of the firm when they have independence, which gives them the responsibility of running their own business.
References
Nsomba, G. (2021). The Coca-Cola Company/Coca-Cola beverages Africa merger: Lessons for robust regional competition enforcement. The Antitrust Bulletin, 0003603X2110454. https://doi.org/10.1177/0003603×211045436
Pendergrast, M., & Crawford, R. (2020). Coke and the Coca-Cola Company. Decoding Coca-Cola, 11-32. https://doi.org/10.4324/9781351024020-1
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