Bold and Italic part are required in report.. Need 3 pages
Organization
This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause.
You are to choose a business, non-profit or government organisation and go through the social market planning process as shown in the text on p. 847 (as follows:
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Mark |
|
|
Executive Summary – include the most important points covered in your assessment. |
2 |
|
The organisation you have chosen and academic literature support |
4 |
|
The program/campaign focus |
2 |
|
SWOT analysis |
4 |
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Justification of an appropriate target market |
4 |
|
Product |
5 |
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Price |
5 |
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Place/distribution |
5 |
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Promotion/communication |
5 |
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Attention-grabbing message |
2 |
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How will you evaluate the effectiveness of your message? |
1 |
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Conclusion |
1 |
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Total |
40 |
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