neww paragraphs written

• Netflix
• McDonald’s
• Instagram

A. Name which one you chose.

B. Diverge (10 points)

• • Come up with 4 (total) new ideas to improve on this product/service (see constraints below).
    • Two of the ideas should be at the “feature” level
    • Two of the four ideas should be at either the “function” or “system” level
      • these two ideas could be from the same level (i.e both at the “function level” or both at the “system level) or one from each of these two levels.

• (See Figure 4.5 from Chapter 4 of The Innovation Pyramid.)

C. Converge (10 points)

• • Write down a specific CRITERIA by which you will judge one of the four ideas you generated above as “the best.” (Don’t pick the “best” idea, simply provide the “criteria” that you would use to do so.)