- Choose a current digital event that has happened within the last 3 months of your presentation date.
- Include the following within your presentation:
-Introduce the event/brand: must focus on DIGITAL aspects; provide a brief synopsis that covers the main points & explain who the company is. For example: what do they do, what their market/target demographic is, what the assumed campaign goals are, etc.
-Relevant metrics!!!
-Speak to the digital aspects: layout of the website, user experience, updates, action items/strategy that could’ve been developed after looking into metrics, targeting, cookies, etc.
-Competitive landscape (focus on 1): who are similar businesses, what are similar businesses doing, how are they doing, what potential changes have they made
-Your thoughts: what do YOU think is interesting or could’ve been done differently & why
there are two examples attached below
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