New York Institute of Technology Manhattan Campus Marketing Data Set Activity

Activity – Use the data attached for this question. PFA Data Set – Activity II.xlsx (57.707 KB)
You are working as an analyst for a large cable company that offers bundles of channels all across the United States. One of the bundles is the “basic package,” which includes network channels along with a few other basic cable channels. You are interested in learning how the price of this basic package influences the rate of subscriptions in a market. You have data on subscriptions per 1,000 local residents, the price for the basic package, and average local household income. You also have data on local telecom labor costs per subscriber. You believe this last variable influences the local price but not subscriptions per se.