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New England College of Business & Finance Wk 6 Buyer Decision Making Discussion

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Also, provide a graduate-level response to each of the following questions:

  1. Discuss how core factors,      cues to quality, and interpersonal factors of a product influence your      buying decisions. Discuss with supporting examples.
  2. Imagine designing a conjoint      for your b-school’s café. In particular, you’re in charge of the daily      pizza orders. Pizzas are tricky—while they’re a simple food, they can be      created in a zillion combinations. What factors should you test in terms      of your fellow students’ likely preferences? Wheat crust vs. white, thick      vs. thin, plain cheese vs. sausage vs. sausage and green pepper vs.      vegetarian (you get the picture). Design a conjoint that would result in      identifying 2 or 3 popular slices that your café managers could order      every morning. The student body knows you’re responsible—how do you make      most of them happy? 

Instructions:

The primary post should be at least 450+ words in length and include at least one (1) cited reference.

Once you send primary post. I will attach 2 secondary post which you need to provide reply’s with 300 to 350 words

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