Task 1
1. Identify a major public infrastructure project that is either underway, complete, or proposed in your region. This could be a bridge, road, building, or something of that nature. For the project you have identified, think of as many stakeholders and stakeholder groups as you can. Create a three-column table. In column 1, list the stakeholders. In column 2, list what each stakeholder wants to get from the project. In column 3, list the influence each stakeholder has over the project.
2. How can the stakeholders change over the course of a project? Give examples of changes in who the stakeholders are, and also in how their interests or influence over the project might change throughout the term of the project.
Task2
This activity/assignment will help students understand concept of targeting and its importance
Activity I: Choose a product that you would like to introduce in the market. Create a profile of your target market and to discuss the reasons for choosing this market.
This activity/assignment will help students understand concept of positioning and its importance
Activity II: Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?
The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 – 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.
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